What Screwtape taught me about Success

cs-lewisThe author C.S. Lewis, best known for his timeless classic The Chronicles of Narnia, wrote a remarkable little satire in 1942 called The Screwtape Letters (great name huh?). The book is formed by a series of letters from high-ranking demon named Screwtape, to his young nephew Wormwood, a junior demon, about how to properly and successfully tempt the “Patient” (human beings in this case).

Despite what seems like a rather dark undertone (after all it’s demons we’re talking about here), Lewis spurs great heights of humor with each page, and presents some incredibly enduring and poignant insights about human life.

In one of the latter letters, Screwtape describes to Wormwood the inner workings of man very interestingly. Says Screwtape: “Think of your man as a series of concentric circles, his will being the innermost, his intellect coming next, and finally his fantasy….(what) you must (do) is keep on shoving all the virtues outward, till they are finally located in the circle of fantasy.”

Will. Intellect. Fantasy.

I should say it’s not my intention now, nor in the future, to lecture about what is or isn’t virtuous. That is obviously and absolutely not my place.

However, I do think this passage spotlights an important point for entrepreneurs, or anyone for that matter, which is: whatever we want to achieve, whether that’s a more virtuous existence, business or individual goals, the PURSUIT MUST BEGIN INTERNALLY, WITH OUR WILL.

  • Will: We already know we are more likely to achieve something we are passionate about. We have a different level of energy and motivation. We CARE more. This is the station we should be pulling our 18 wheelers full of goals into for fueling. This is where our goals become habits.
  • Intellect: Almost inevitably, when we are confronted with a situation that is difficult, frightening or uncomfortable, we begin to over-analyze the issue. We intellectualize the situation into the ground and only end up sort of mentally chasing our own tail into exhaustion. Now, this is not to say our intellect isn’t a big part of our problem solving strategy, because it is. But…we have to know when call on our intuition and trust ourselves for that last bit of guidance.
  • Fantasy: The final frontier. We all know too many people who perpetually live in this space. This place is littered with sentences that begin with stuff like: “I hope to one day-”…” It would be nice if-”… “If only I could (blank)”… The challenge for entrepreneurs is to keep our goals out of this realm. This is a realm of INACTION. Where “hoping” and “wishing” instead of DOING reign supreme.

Nevertheless, we live in a world where there’s always someone trying to tell us or sell us, usually both, that their way is the right way, the only way, the best way, the fastest way.

Advice is a wonderful thing, and the most successful people I know are always the most willing students, but at the end of the day, I think it’s important to remember that any real growth, any lasting sustainable change, always comes from within.

All my best,

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Jay Kubassek

Get your App on

Last week, I discussed how the cancellation of the Microsoft Kin (the most recent terrible blunder in a series of terrible blunders) was indicative of how open source software is fueling the next era of software engineers. Well, in typical Google fashion, they are taking it one step further…

The Google App Inventor is basically, well it’s actually exactly what it sound likes. A new software platform from good ole’ Google that allows you to “drag and drop” whatever elements you want and create your own personal app. Note: this is from scratch and without coding. HELLO!

Can I get a collective….HOLY CRAP! What’s next? An app to walk your dog, vaporize the poop, mute passing sirens and spray you with that cool mist they have at amusement parks for when you’re standing in line? Because that my friends would be really, really useful.

While the request above is probably a little far fetched (dream crushers!) apparently it’s been beta tested on 6th graders (yes 6th graders) and pretty darn easy.

Says Google:

To use App Inventor, you do not need to be a developer. App Inventor requires NO programming knowledge. This is because instead of writing code, you visually design the way the app looks and use blocks to specify the app’s behavior.

Google App Demo

The concern is of course that this will just open the floodgates for a bunch of crappy Apps. That very well might happen. But… on the other hand, you could just inspire an entire wave of pre-pubescent programmers ready to ascend into the next great pantheon of developers!!

Or… you might create a totally amazing app that streamlines and enriches multiple aspects of your life while increasing your productivity at a 15% clip annually. Boom!

Onward and forward young squires! (and squirettes of course)

 

All my best,

 

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Jay Kubassek

 

The fading relevance of Microsoft

A New York Times article today discusses just the latest, in a inordinately long list really, of failed consumer products for Microsoft, The Kin. The flashy, social-networking mobile device, has been pulled from shelves after less than two months (and only 10,000 units sold). This latest blunder only further accentuates Microsoft’s struggle to become relevant to the younger generation of tech consumers. Beyond that, with open-source business software fueling the young tech companies and software engineers, it looks like Microsoft is going to continue to have an up-hill battle to find some footing in this increasingly competitive space.

What’s happened to the software giant? Are they simply too far removed from the consciousness of young developers? Is their creative brand identity diluted, unfocused, non-existent? Have they forgotten to sell WHY they do what they do, and not HOW? Maybe it’s all of the above. But one thing is for sure, if they can’t answer these questions soon, it’s the beginning of the end for Microsoft.

All my best,

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Jay Kubassek

Google puts the crosshairs on Facebook?

Google him. Google her. Google it. Google Me?

Looks like that term is about to become a reality. Yesterday on Twitter, Digg CEO Kevin Rose blasted a message about a rumor surrounding Google launching a Facebook competitor called “Google Me” (naturally). Today, Adam D’Angelo, who was Facebook’s CTO for years, has confirmed that Google Me is no rumor. And they are indeed stalking after Facebook.

D’Angelo today, on his Q & A site Quora (which is picking up steam by the way) gave some more details:

  • “This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.
  • They realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.
  • Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
  • They had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.”

Well, well, well. Nothing like a little web related espionage to get the blood moving, the mind churning and the dollars floating. Stay tuned friends. This should, and will be interesting.

All my best,

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Jay Kubassek