A New York Times article today discusses just the latest, in a inordinately long list really, of failed consumer products for Microsoft, The Kin. The flashy, social-networking mobile device, has been pulled from shelves after less than two months (and only 10,000 units sold). This latest blunder only further accentuates Microsoft’s struggle to become relevant to the younger generation of tech consumers. Beyond that, with open-source business software fueling the young tech companies and software engineers, it looks like Microsoft is going to continue to have an up-hill battle to find some footing in this increasingly competitive space.
What’s happened to the software giant? Are they simply too far removed from the consciousness of young developers? Is their creative brand identity diluted, unfocused, non-existent? Have they forgotten to sell WHY they do what they do, and not HOW? Maybe it’s all of the above. But one thing is for sure, if they can’t answer these questions soon, it’s the beginning of the end for Microsoft.
All my best,