Richard Branson is one of those rare public figures who never seems to oversaturate their audience; whether it be with their presence, speeches or products. Instead, it’s more like: “Oh wow, what’s Branson up to now? “Did you see that new Branson article?”

This rare ability is not some magical, alchemical allure that Sir Richard has (or a not so silent stake in multiple media outlets a la Rupert Murdoch). Instead, Branson has an exceptional ability to draw relevant, emotional connections from large concepts of business strategy, to the simple facts of humanity we all share.

A recent article where Branson describes the importance of making sure your business is FUN, is a sterling example of that very talent. My favorite quote in the article happens to be the last:

Branson: “Try taking yourself and your business less seriously. You may be surprised that many others will take you more seriously.”

Check out the full article here: http://www.entrepreneur.com/article/217440 and the new Virgin Atlantic ad below: