Corporations Using Social Media Gratuitously and Getting Away With It?

Gratuitous and opportunistic are the first two words that come to mind here.

Watch this video put out by Dove (a Unilever company). A great piece that is very compelling, but hyprocritical at best. Social responsibility is all the rage nowadays and it seems that some corporations are getting away with gratuitous self promotion under the pretense of social responsibility.

BUSTED! Watch this response by Greenpeace.